2020 Branding view

Opinion
Written By Hadrien Chatelet
 

Creative Director, Hadrien shares which brands have caught his eye.

 
 

- JUDY -

Some people may say it the end of the world, so today let chat emergency kit!

Judy creates "ready-Kit" in case of natural "or not" disasters. Red Antler NY-based studio has master the brand visual. 

It's first and foremost VISIBLE and CLEAR; it will be hard to make it more punchy. The font is generous and attractive, as well as been able to be read from space. 

The colour, well, is bold and recognisable. 

J'aime.

https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_judy_by_red_antler.php


- Love Wellness -

Sweet and sexy, the new branding design by Lobster Phone.

The typography play with the kiss and the heart is excellent without being too much. It's chicky and fun. The colour palette is well balance and contrasted . Excellent work.

💘 J'aime 💘

Love-01.jpg
Love-04.jpg
Love-02.jpg
Love-03.jpg

- Mantown -

Widarto Impact design agency based in Doha design the Koffie brand Mantown. This work is all about contrast. The primary and secondary fonts are from two worlds: one modern and tall, the other one classic and compact. The red and blue could not pop more together. The minimalist pattern highlights the sense of contrast. It's an exciting and clean work with its own storytelling.

https://www.behance.net/gallery/91241507/Branding-packaging-design-for-ManTown-Koffie

Madtown-01.jpg
Madtown-03.jpg
Madtown-02.jpg
Madtown-04.jpg

-   Rippl - 

This not the first time I mention Chris Stevens, today we talk about Rippl branding. The colour palette is fun and warm, I am not a big fan of the purple normally but this light tone working well with the pulse of the orange and the blue. The logo is the best part; it's a great balance between a classic font, and one more organic the imperfections of the curve give it all is strenth. Je suis en amour. Bravo

https://chrisstevens.me/rippl-retreat

Rippl Chris Stevens Hadrien Chatelet Branding The Wern
Rippl Chris Stevens Hadrien Chatelet Branding The Wern
Rippl Chris Stevens Hadrien Chatelet Branding The Wern

- Tamanu -

Astrid Lajarrige French design has created a beautiful brand for Tamanu, a cosmetic product based on Tahiti's oil. It's clean and fresh. The font choice is excellent; it gives personality and quality to the brand. The use of the illustration brings honesty and trust as well as immersing us in Tahiti flavors. J'aime!

https://www.behance.net/gallery/90329849/Tamanu-Branding-packaging

Astride Lajarrge Tamanu Hadrien Chatelet The Wern
Astride Lajarrge Tamanu Hadrien Chatelet The Wern
Astrid Lajarrige Tamanu
 
Hadrien Chatelet

Hadrien Chatelet is Creative Director of The Wern, a communications consultancy for startups, entrepreneurs and independents. As well as launching the strategic branding and design arm of the agency, he is developing a range of FREE tools, DIY products and one-to-one coaching.

From literally being caught red-handed and commissioned on the spot to create street art for (Agnes-B) a fashion brand in France, to cutting his teeth in London as a junior designer for a wallpaper company. Hadrien has a wealth of experience across the design, art and branding world. His most recent role saw him build and manage the creative department for the European Marketing division of Endeavor.

Hadrien is an advocate for shared parental leave and his desire to share the parental load is a contributing factor to him becoming a co-founder with his partner. They work from a garden office in Hackney. When not making things beautiful visually he also bends your ear with French electro/techno mixes under his DJ alter ego Kiki With Love.

Previous

How to hype with a newsletter
Next

How I started collecting emails