Leading By Example
Rainchq is a fab new financial service aimed at empowering women to invest.
You could get Davinia to explain to your 5-year old what she was doing and they would know its a fab idea.
So our mission was simple, to get Davinia out there because people would buy into her and then the service. Which is exactly what happened, a few examples include Gal-Dem, Huff Po, Found Flourish and General Assembly.