October branding view

Opinion

Jul 27

Creative Director, Hadrien shares which brands have caught his eye in the last week.

- BT -

What is happening in the world of branding, I am speechless. On the one hand, the consumer asking more and more to the brand to be honest and personal, but on the other hand, big companies like BT are rebranding in the most soulless way possible. So will talk about minimalism, I think they don't dare to be themselves. And this purple, so much purple!

https://www.dezeen.com/2019/06/06/bt-logo-paul-franklin-design/

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Daily branding view: Yet another coffee/bistro branding, but it's colorful, the font and iconography send us back into the Italian racing days of the '70s. Excellent work from Alessandro Laezza. J'aime

https://laezzastudio.com/andale-cafe-de-camino-visual-identity

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Hadrien Chatelet

Hadrien Chatelet is Creative Director of The Wern, a communications consultancy for startups, entrepreneurs and independents. As well as launching the strategic branding and design arm of the agency, he is developing a range of FREE tools, DIY products and one-to-one coaching.

From literally being caught red-handed and commissioned on the spot to create street art for (Agnes-B) a fashion brand in France, to cutting his teeth in London as a junior designer for a wallpaper company. Hadrien has a wealth of experience across the design, art and branding world. His most recent role saw him build and manage the creative department for the European Marketing division of Endeavor.

Hadrien is an advocate for shared parental leave and his desire to share the parental load is a contributing factor to him becoming a co-founder with his partner. They work from a garden office in Hackney. When not making things beautiful visually he also bends your ear with French electro/techno mixes under his DJ alter ego Kiki With Love.

October branding view

The Resolution Edit