Weekly branding view

 
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Creative Director, Hadrien shares which brands have caught his eye in the last week.

 
 
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-   Jump by Uber - 

Recently launched in London the electric share bike "JUMP" by Uber - Is bright warm red and a really well-chosen font aggressively printed on the side of the bicycle which makes it unmissable. As much as I am not a fan of shared bikes lying around the city - I have to say Well done Uber Beautiful.

https://www.dezeen.com/2018/12/21/uber-jump-electric-share-bikes/

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-   Cienne by Lotta Nieminen - 

Lotta Nieminen, a New York-based studio has designed a minimalist but yet impactful visual identity for Cienne, the female fashion brand. The use of clean fonts and beautiful paper stock create an honest and delicate visual. J’adore.

https://www.brandingidentitydesign.com/cienne/

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-   Peppersmith mint - 

Here is a great example of a missed opportunity. The new branding is very well executed and appealing. But yet, It is failing a bit with character and story. Pardon my French.

https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_peppersmith_by_bb_studio.php

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- Petbarn -

Petbarn an Australian based pet products company - design by Landor - simple branding in a color duo combine with the clever use of illustration. The all is fantastically animated. It's sweet, accessible, and extremely engaging. excellent work. Bravo!

https://identitydesigned.com/petbarn/